Our Work
Atarim
Instantly comment on any design, from websites to graphics. A complete SaaS collaboration platform that transformed from a WordPress plugin into a universal feedback solution, managing design reviews at scale with seamless integrations.
Industry
SAAS
Timeline
3-week build
Location
United Kingdom
Shipped
August 30, 2024
Our Work
Atarim
Instantly comment on any design, from websites to graphics. A complete SaaS collaboration platform that transformed from a WordPress plugin into a universal feedback solution, managing design reviews at scale with seamless integrations.
Industry
SAAS
Timeline
3-week build
Location
United Kingdom
Shipped
August 30, 2024
The Challenge
Design feedback is notoriously chaotic - endless email chains, scattered Slack messages, and miscommunicated revisions that slow down projects and frustrate teams. Atarim (formerly WPFeedback) had proven success as a WordPress plugin but faced limitations in scalability, payment flexibility, and platform reach.
Atarim's goal?
To transform from a WordPress-specific tool into a universal SaaS collaboration platform that could handle visual feedback on any website, integrate with existing workflows, and scale to serve enterprise clients.
However, to bring this ambitious transformation to life, they needed more than just feature additions - they required a complete platform overhaul, Chrome extension development, advanced infrastructure scaling, and a seamless transition to a subscription-based SaaS model.
Why Fastlane?
Transforming an established product while maintaining existing users requires surgical precision and deep technical expertise. Atarim needed a partner who understood both legacy system migration and modern SaaS architecture.
"Fastlane didn't just rebuild our platform - they reimagined what collaborative design feedback could be. Their strategic approach to SaaS transformation was exactly what we needed to scale."
While other developers might have suggested starting from scratch, Fastlane crafted a migration strategy that preserved Atarim's core strengths while unlocking new possibilities, ensuring zero disruption to existing users during the transformation.
The Experience
Working with Fastlane felt like having a dedicated product team that truly understood the collaboration software space and the complexities of SaaS transformation.
"The Chrome extension alone opened up possibilities we hadn't imagined. Suddenly we could offer visual feedback on any website, not just WordPress sites. That single feature multiplied our addressable market."
Fastlane's approach went beyond technical execution to strategic product thinking.
They suggested infrastructure improvements we hadn't considered, like region-based load balancing and auto-scaling, that became crucial for handling enterprise clients.
The seamless integration with tools like Slack, Jira, and Asana wasn't just a feature checklist item - it was carefully architected to fit into existing workflows without disruption.
The result was a platform transformation that not only met technical requirements but positioned Atarim for significant funding and market expansion.
The Challenge
Design feedback is notoriously chaotic - endless email chains, scattered Slack messages, and miscommunicated revisions that slow down projects and frustrate teams. Atarim (formerly WPFeedback) had proven success as a WordPress plugin but faced limitations in scalability, payment flexibility, and platform reach.
Atarim's goal?
To transform from a WordPress-specific tool into a universal SaaS collaboration platform that could handle visual feedback on any website, integrate with existing workflows, and scale to serve enterprise clients.
However, to bring this ambitious transformation to life, they needed more than just feature additions - they required a complete platform overhaul, Chrome extension development, advanced infrastructure scaling, and a seamless transition to a subscription-based SaaS model.
Why Fastlane?
Transforming an established product while maintaining existing users requires surgical precision and deep technical expertise. Atarim needed a partner who understood both legacy system migration and modern SaaS architecture.
"Fastlane didn't just rebuild our platform - they reimagined what collaborative design feedback could be. Their strategic approach to SaaS transformation was exactly what we needed to scale."
While other developers might have suggested starting from scratch, Fastlane crafted a migration strategy that preserved Atarim's core strengths while unlocking new possibilities, ensuring zero disruption to existing users during the transformation.
The Experience
Working with Fastlane felt like having a dedicated product team that truly understood the collaboration software space and the complexities of SaaS transformation.
"The Chrome extension alone opened up possibilities we hadn't imagined. Suddenly we could offer visual feedback on any website, not just WordPress sites. That single feature multiplied our addressable market."
Fastlane's approach went beyond technical execution to strategic product thinking.
They suggested infrastructure improvements we hadn't considered, like region-based load balancing and auto-scaling, that became crucial for handling enterprise clients.
The seamless integration with tools like Slack, Jira, and Asana wasn't just a feature checklist item - it was carefully architected to fit into existing workflows without disruption.
The result was a platform transformation that not only met technical requirements but positioned Atarim for significant funding and market expansion.
Your journey starts
with an MVP
Ready to explore these services further?
Your journey starts
with an MVP
Ready to explore these services further?
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