How it Works
The MVP Studio
We are the MVP Studio helping founders go from idea to product - fast. We build lean, effective MVPs, working collaboratively to scope the right features, launch quickly, and support ongoing iterations.
2 week
Average build time
120+
MVPs launched to date
4.8/5
Rated 'Excellent' on Trustpilot
5+
MVPs launched monthly
How it Works
The MVP Studio
We are the MVP Studio helping founders go from idea to product - fast. We build lean, effective MVPs, working collaboratively to scope the right features, launch quickly, and support ongoing iterations.
2 week
Average build time
45+
MVPs launched to date
4.8/5
Rated 'Excellent' on Trustpilot
5+
MVPs launched monthly
Our Mission
We’re here to make building your startup less lonely, less costly, and way more doable.
Verticode isn’t just another development agency, we’re an MVP studio built to work with founders launching their first product.
We know starting from zero is tough. Agencies are expensive, no-code tools can be confusing, and giving up equity just to build feels wrong. There’s a better way.
With our in-house toolkit and proven process, we deliver launch-ready MVPs fast, without shortcuts. You get full ownership, real collaboration, and a product ready to test and grow.
Our mission is to help founders move from idea to launch faster, so they can focus on what really matters: growing their business.
Our Mission
We’re here to make building your startup less lonely, less costly, and way more doable.
The Fast Lane isn’t just another development agency, we’re an MVP studio built to work with founders launching their first product.
We know starting from zero is tough. Agencies are expensive, no-code tools can be confusing, and giving up equity just to build feels wrong. There’s a better way.
With our in-house toolkit and proven process, we deliver launch-ready MVPs fast, without shortcuts. You get full ownership, real collaboration, and a product ready to test and grow.
Our mission is to help founders move from idea to launch faster, so they can focus on what really matters: growing their business.
Our Values
At Verticode, our values are the cornerstone of our operations. We emphasise innovation, collaboration, and integrity, ensuring these principles guide every project we embark on
Innovative.
We create new and exciting ideas in collaboration with our clients.
Aspiring.
We help our clients think beyond their initial ideas; we want them to achieve greatness.
Reliable.
We're always on hand to provide swift and easy resolutions for our clients.
Hardworking.
We put our heart and soul into every project, no matter the task.
Trustworthy.
Our clients trust us with their ideas, and we treat them with respect and confidentiality.
Fun.
No matter what we're working on, we enjoy the process of bringing visions to life!
Our Values
AtThe Fast Lane, our values are the cornerstone of our operations. We emphasise innovation, collaboration, and integrity, ensuring these principles guide every project we embark on
Innovative.
We create new and exciting ideas in collaboration with our clients.
Aspiring.
We help our clients think beyond their initial ideas; we want them to achieve greatness.
Reliable.
We're always on hand to provide swift and easy resolutions for our clients.
Hardworking.
We put our heart and soul into every project, no matter the task.
Trustworthy.
Our clients trust us with their ideas, and we treat them with respect and confidentiality.
Fun.
No matter what we're working on, we enjoy the process of bringing visions to life!
Our History
Verticode was founded in 2022 to address a clear gap: early-stage founders lacked an accessible way to build quality MVPs. The company began when co-founders Tom and Sam met. Tom had struggled to get his first startup off the ground due to limited technical resources, while Sam had already started developing a toolkit to streamline MVP development. Combining their experiences, they built Verticode to help founders launch their ideas quickly, affordably, and without unnecessary barriers.
Q2 2022
Founders Tom Green & Sam Crosher meet and Verticode is born
Q3 2022
Sam, Verticode's CTO, builds the proprietary toolkit used to power Verticode
Q3 2022
Verticode launches first MVP
Q4 2022
Verticode launches first partnership with Catalyst
Q1 2023
Verticode's first office opens in
Sheffield, UK
Q2 2023
Additional hires made in the development team
Q3 2023
London office opens & the team continues to grow
Q1 2024
Verticode moves to a larger development office in Sheffield
Q3 2024
Commercial team moves into a new, larger office in Camden, London
Q4 2024
Verticode wins its first award - Startup of the Year 2024
Q1 2025
Product team established as the wider team continues to grow
Q2 2025
Verticode launches its 100th MVP
Our History
The Fast Lane was founded in 2024 to address a clear gap in the market
Early-stage founders lacked an accessible way to build quality MVPs.
Our Team
Meet the talented team behind Verticode.
Elliot
Head of Development
Sheffield, UK
Tom P
Software Developer
Sheffield, UK
Chris
Software Developer
Sheffield, UK
Pearl
Software Developer
Sheffield, UK
Phil
Customer Success Manager
London, UK
Selam
Software Developer
Sheffield, UK
Will
Product Designer
Sheffield, UK
Tom Green
Software Developer
Sheffield, UK
We're hiring!
Join our dynamic team and be part of an innovative company that's shaping the future of MVP development.
Our Team
Coming soon
We're hiring!
Join our dynamic team and be part of an innovative company that's shaping the future of MVP development.
Catch up with our latest news and industry insights.
Trusted Partners
We are proud to be partnered with these incredible orgs that are aligned with our mission of empowering founders.
Ready to get started?
Book a free, no-obligation meeting with us to talk through your
MVP and get an exact quote and timeline.
Ready to get started?
Book a free, no-obligation meeting with us to talk through your
MVP and get an exact quote and timeline.
Our Sprint Models
Every MVP is different but our process isn’t. We use two predefined sprint models to deliver efficiently,
and we’ll guide you through the one that best fits your goals and scope.
Two Week Sprint Model
1. Development Kicks Off
After the introductory calls and agreement on the scoping document, development work will commence on Monday. You will have a dedicated development team working on your MVP throughout the entire process.
2. MVP Build
The first iteration of development work takes 5 days, from Monday to Friday. During this phase, we will construct the initial draft of your MVP based on the agreed-upon scoping document.
3. MVP Draft Delivery
The first draft will be delivered on Friday, allowing you to review the build over the weekend. The following Monday, a feedback meeting will take place, during which you can provide feedback to the development team.
4. Product Optimizations
Following the feedback meeting, the MVP will be optimised based on your feedback over the course of 5 days, from Monday to Friday. You will have the same development team working on your amendments, ensuring a consistent journey for your product.
5. MVP Delivery
On Friday, your final MVP will be delivered. Depending on your hosting and maintenance preferences, we will either provide you with the code for your product or launch the MVP ourselves through our hosting service.
Insights & news
Catch up with our latest news and industry insights.
The Best Tech Stack for Your MVP (And Why We Chose Ours)
If you're building a Minimum Viable Product (MVP), one of the first critical technical decisions you'll face is choosing the right tech stack.
May 6, 2025
Why AI Is Changing Product Development - But Isn’t Replacing Developers (Yet)
AI is transforming product development. There’s no denying it. At The Fast Lane, we’ve embraced AI to speed up how we build Minimum Viable Products (MVPs),
April 25, 2025
How to Choose the Right MVP Features (With Examples)
Feature prioritisation can be overwhelming for founders, we've seen it firsthand through years of working with early-stage startups.
March 6, 2025
A Guide to Building a Fast, Scaleable, and Affordable MVP
In the fast-paced world of software development for startups, speed is everything. The pressure to get a product to market quickly often leads to cutting corners, especially during the Minimum Viable Product
January 31, 2025
Introducing The Fast Lane: The MVP Studio
We’re excited to announce that The Fast Lane is taking a bold step forward in how we position ourselves to the world. We are now The Fast Lane – The MVP Studio.
January 10, 2025
What is a PWA? Progressive Web Apps for New Founders
Progressive Web Apps (PWAs) are websites that look and function like mobile apps, offering a combination of web and mobile experiences. Unlike native apps,
December 12, 2025
© The Fast Lane. All rights reserved.